Evidence and Metrics

Simple metrics dashboard

Core metrics

  • Task success rate: percent who complete the task
  • Time on task: median time to finish
  • Error rate: preventable mistakes per task
  • SUS: quick usability score from a short survey
  • Qual notes: quotes that explain the why behind numbers
Experiment checklist

Checklist

  • What outcome will this change improve and how will we measure it
  • Can we test one primary change at a time

More reading: NNG on task success and MeasuringU on SUS.

Heuria creates a shareable PDF you can copy from to build your rationale. Start at app.heuria.io.